modern world is a global village and this is thanks to the internet
above all else. Markets have been made available that would hitherto
have been hidden – and the field is rife with potential for success.
Small and large companies alike are vying for pole position in
attempting to capture the imagination of the huge international
markets. Such demographics have enormous spending power as is
evidenced by the success of firms such as Ebay and Amazon. With
costs kept so low compared to more conventional brick and mortar
businesses, there is little wonder as to why so many companies
have ‘gone online’.
Competition is tough however – everyone wants a slice of the advertising
potential of the internet. Markets can be powerful yet fickle
and attempts to capitalise on these new areas can be fraught with
danger for the inexperienced. Great emphasis is now placed on
the visible branding of a company.
- 'Danny Wirken'